Products become media. Media becomes product. A technologist with scientific method finds power in this overlap. Great products clone themselves through media.
Here are my hypotheses:
I. The Evolution Begins
Mind Visuals began with thought experiments. We questioned our methodology. We explored where people might find us. How we'd communicate. What desires we'd fulfill. Each uncertainty revealed new paths.
II. The Product as Marketing Hypothesis
One hypothesis guided everything: let the product speak. First attempts brought silence. Most experiments fail. Then patterns emerged. Products can explain themselves. Media can be proof of value. Systems can maintain the growth.
III. The Automation Discovery
Each piece of media becomes a working copy of the founder and the product. Media are cloned copies of the product in operation. It’s proof of work. Systems emerge naturally to distribute what value you’re creating.
IV. The Experience Principle
Experience drives dopamine spike. Walk into a Rolex store. Enter a legendary NYC hotel. Excellence speaks without words. Systems work silently. Great products apply this truth. Show value immediately. Let evidence speak. Remove friction relentlessly.
V. The Scientific Method
Media scientists never stop testing. They run experiments constantly. Measure everything. Kill failures fast. Double down on success. Then build systems to compound. Data reveals truth and a verified result.
VI. The Compound Effect
Systems multiply naturally. Content compounds. Organic media cost dissolve. Growth is set up through systematized frameworks. Small experiments yield exponential returns.
VII. The Framework Evolution
Frameworks emerge through work. Methods sharpen through iteration. Systems strengthen by rigorous application. Each cycle reveals new truths.
VIII. The Power Law Quest
Build leverage. Obsess over power law outcomes. Let systems work while you sleep. This defines the media scientist's path.
The path is clear: become the scientist. Build the systems. Find the leverage. Let compound growth emerge.